An out of court settlement has been effect by Apple in what has come to be popularly known as the “million colours” suit. Back in March 2007, Fred Greaves and Dave Gatley, owners of MacBook and MacBook Pro had filed a class action lawsuit against Apple Inc alleging them of misleading advertisements and misrepresentation of features in their products. In particular, they alleged, the MacBook and MacBook Pro only created an illusion of displaying “millions of colours” as it was advertised to be capable of displaying, by using a technique known in the industry as “dithering” which results in a virtual pixel display that tricks the human eye into seeing a color that isnt there in the first place. This was stated to be a grave concern as numerous professional users of Apple products like photographers for example relied heavily on their display for editing their work. So, along with suing Apple for advertising their wares falsely and misrepresenting its capabilities, the two also insinuated Apple of blatantly violating the law for unfair competition in addition to the Consumer Legal Remedies Act for having failed to take notice of their primary address and correct the messed up state of affairs. With Apple coming forward to settle with the two photographers in what was an out of court settlement, the details of which is yet to reach the ears of the public, a nearly ten month old class action winds to its end. It wasn’t for nothing that it was said Colours hurt the eye!
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April 5, 2008
That’s definitely a wrong move for Apple. They should have created advertisements that show what you can really get for buying these computers. Apple computers are known here in our place to be the best choice for video and graphics editing so there is no need for them to cheat graphics.
May 15, 2008
I had never heard of this lawsuit until today. Yeah I don’t understand why apple would do that…especially since a lot of people who do anything with graphics for a living specifically recommend macs for their work.