Apple has of late been dedicatedly exploiting novel options and methods of enhancing the online shopping experience and general atmosphere. Apple has noted that while online shopping can be far more convenient that traditional retail stores, the experience however has always been sterile, isolating and without interaction. It has always been a solitary experience. To address this issue, Apple has proposed a new methodology which is sure to gain the customer’s interest and make online shopping more fun and more like walking down to your mall and picking stuff out. Apple proposes showing users where other customers are in the store and have even thought of allowing customer interaction while shopping. This means, while you are out there browsing the Online Apple Store for your favorite products to buy, you can see where other people are, what they are checking out, what they are buying and even talk to them, comparing suggestions. By clicking on the visitor’s icons, you can even ask them questions on why they did not choose a product and opted for another product.  “For example, if an author has been invited to participate in a live chat hosted by the Acme store, an icon of the book may appear in [a region] alerting customers (in all departments) that a special event is occurring.” 

Privacy of course, being of paramount importance, the users are given an option to opt out of such interactions. This new method might be applied to both Apple’s Online Store and iTunes Store as well, making it an all-in-all uniquely Apple experience.