Fardreamer
Back last year when Greenpeace protesters protested outside Macworld Expo, Steve Jobs, Apple’s CEO unceremoniously dismissed them by suggesting they “get out of the computer business and go save some whales.” And this year, Climate Counts Scorecard rates Apple the least among 12 companies.
In spite of the green notebook debacle in January this year where Jobs actually took a second off to stress upon the environmental aspect of the product and said he intended to continue doing the same in the future for all products. While taking into cognizance Jobs’ new focus on environmental specs, Greenpeace noted that Jobs did not outline Apple’s plans to honor its 2007 pledge to eliminate these toxics materials in all Apple products by the end of 2008. “We continue to make progress on all of these environmental fronts, and we’ll keep you posted,” Jobs said. “They all add up to something in the end, and we’re very conscious of this.”
All the consciousness it seems has paid off to nothing. Climate Counts this week went ahead and released its second annual company Scorecard which lays out “simple, easy-to-understand ranking of companies would motivate both companies and consumers to step-up their efforts on climate change.” Among the 12 companies which featured on the scorecard, Apple came last.
It was reported that Apple, which improved its score from last year, was given a grade of 11 and was among the three that scored below 50, along with Nokia and Dell. Apple’s ranking was well below the average score, which jumped 22 percent to 39 (from 30).
Apple received no points in the policy category as Climate Counts says it found no public information to suggest that Apple supports public policy that addresses climate change.
May 9, 2008
I’m curious, but what are these harmful materials Climate Count is talking about? I’d like to see a list of these if anyone could do so. Now you’ve got me curious what’s going on inside my own 10-year computer.
May 10, 2008
Yeah, I agree with you. What materials are they talking about? I wonder why Dell also scored so low. I also wonder how they score these companies and who came in first place? Does anyone know?
May 10, 2008
How do they score the companies? I mean, they can’t just produce a ‘green list’ without actually specifying how they choose who goes where, is it waste? co2 production? transportation of goods?
I mean, someone’s got to show how it’s done…
May 10, 2008
Well, we all know Dell is the master of mass-production, so God knows WHAT materials are going on in those babies. Sad though, seems like a lot of those materials must give out just as the warranty expires — forcing you to buy a new machine or hope there’s an “unauthorized” dealer.
May 21, 2008
I too wonder how these Environmental companies judge a product. Almost all products are made of the same material.
Also if Steve has emphasized on their products being under environmental norms, then I believe they really are. And with Apple switching to Aluminium alloy and doing away with plastic I feel they already are improving….
May 24, 2008
Finally, we see a weakness on Apple from the public eye. In today’s world it is extremely important to make sure you are environmentally friendly as this is becoming a very sensitive issue if it isn’t already. I am sure they will come to their senses and start being more environmentally friendly in the future.
June 29, 2008
Green is In these days and you just can’t ignore it. You have to be environment friendly or else each and every one of us is bound to be doomed. Apple have been making very intricate designs but they do have to take care of those toxic compounds in their gadgets.